Ryan Hertel
Founder
Socialocca

Branding 101

What is Branding actually? Join Ryan Hertel, Dallas High School grad and founder of Socialocca, a digital creative agency, as he explores creating experiences with your target audience that define who you are, what you do, and why it is valuable. Since he’s also an accomplished DJ and musician, ask him to do a personal case study on how he juggles all of his entrepreneurial brands!

Entrepreneur, business builder and musician, Ryan Hertel is a Dallas, Pennsylvania native who specializes in social media and branding. At 17 years old, Ryan founded an entertainment management company and marked the beginning of his entrepreneurial career. After emerging into the public’s eye as a DJ and music producer, Ryan switched gears and in 2016 launched his main venture as an entrepreneur, Socialocca. Through heavy networking and finding himself one step ahead of his own projects, Ryan has created a digital creative agency that has the potential for nonstop growth into every area of digital marketing, design, software, and more. Ryan hasn’t put away his turntables for good just yet, and with employees and clients residing across the country, he always tries to catch a show when traveling to cities like Philadelphia, New York, Chicago, and Las Vegas.

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Jocelyn Sterenchock
Coordinator of Entrepreneurial Services
CAN DO

Top Entrepreneurial Mistakes

We all make mistakes. Entrepreneurs seem to make some of the same ones over and over again. Join this breakout session to explore some of the most common entrepreneurial mistakes and learn from others on how to avoid pitfalls that can derail your success.

Jocelyn Sterenchock is a social change advocate and marketing professional who resides in the Greater Hazleton area. Originally raised in the north-metro Atlanta area, she moved here in 2004, graduating from Hazleton Area High School in 2007. Jocelyn earned an associate degree in business from the McCann School of Business & Technology in 2011 as well as a bachelor degree in marketing from Central Penn College in 2019. During her professional career, she has held positions within numerous sectors, including working as a marketing assistant for an international infrastructure operations and maintenance company, overseeing marketing and promotion for a regional optometry practice, and consulting on strategic marketing initiatives for the Downtown Hazleton Alliance for Progress.

Currently, Jocelyn holds the position of Coordinator of Entrepreneurial Services for Greater Hazleton CAN DO and is responsible for forwarding entrepreneurship in Greater Hazleton through the CAN BE Innovation Center, a small business incubator, in Valmont Industrial Park. Jocelyn guides clients through a program that is designed to help nurture new businesses through the start-up phase. She oversees the development and management of CAN BE’s support programs for entrepreneurs, which include offering resident consultation and management assistance, access to financing opportunities, networking with other start-up companies and access to technical support services. Additionally, she provides leadership in the procurement and management of programmatic funding for CAN BE and handles the overall promotion of entrepreneurship in Greater Hazleton.

Jocelyn also served as the Executive Director of Hazleton POWER!, a nonprofit organization that was formed as a support network to enhance the ability to attract and retain the knowledge and talent necessary to build a better economic future in the area. During her time with POWER!, she has successfully spearheaded several community events, including the annual “Art at the Markle,” which attracts hundreds of people to view the artwork of more than 40 local artists. She has also managed fundraising initiatives for local nonprofit organizations and coordinated many community activities, including live music events, free outdoor movie series, and a widely attended vigil to celebrate the LGBT lives lost in the Orlando nightclub shooting in 2016. Outside of her numerous personal and professional responsibilities related to the downtown and entrepreneurship, Jocelyn continues advocating for the Crohn’s and Colitis Foundation. Having raised over $12,000 in funds, she participates in their endurance training division, Team Challenge.

Jocelyn enjoys spending down time with her wife of four years, Megan, and their dog, Mac, hiking and exploring small town gems throughout Pennsylvania.

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Lauren Beppler
Community Engagement Specialist
NET Credit Union

Corporate Finance Starts With Personal Finance

Taking your business idea to the next level often starts with the reality of digging in own your pocket. Join Lauren to learn more about the importance of personal finance basics including:

  • What is a credit score and why is it important?
  • How does someone qualify for a credit card and when can you open a personal checking account?
  • What are the good habits you need to start with (and the bad ones to avoid!)

Lauren Beppler is the Community Engagement Specialist at NET Credit Union. Although she started as a student in the Scranton School District, she went off to get her Bachelors from East Stroudsburg University. She returned shortly thereafter to Scranton to be near her family and her pup, Luck.

She works in a beautiful office in Downtown Scranton as a member of an award-winning marketing team.  She has planned numerous successful events for the community and has enjoyed building relationships.  She is an inspiration with her charisma and philanthropic heart! 

When she starts talking, you will become mesmerized; she has some great stage presence and does it all so eloquently. Every month Lauren visits with groups in our community to talk to hundreds of people about their personal finances.  She keeps the presentation upbeat and fun – but still manages to deliver some serious financial literacy. As a credit score expert – she will tell you how to lower interest rates on high-interest credit cards and how to save money on car insurance. It is the positive impact on the community that keeps her running back up to the stage for another seminar.  

When she is not changing people’s lives with their finances, she is helping the less fortunate.  She has a real soft spot for the homeless – whether it be humans or 4-legged friends, Beppler, is an advocate for these beautiful souls.  She leads the #netcares Philanthropy Team to donate nearly $40,000 in the NET Credit Union communities. Search for NETGiving videos to see some of her projects in the community.

She inspires us to do better and to give more. 

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Holly Pilcavage
Director of Operations and Business Development
Coal Creative

Artists are Entrepreneurs Too

Entrepreneurship comes in many forms.

Do you have a passion for writing, art, film, or some other creative avenue? Join Holly Pilcavage, one of NEPA’s foremost arts activists, to learn more about how to connect with fellow regional creatives and also explore various pathways to achieve your artistic dream.

Holly K. Pilcavage is the director of operations & business development for Coal Creative, a growing creative agency located in downtown Wilkes-Barre. Through Coal Creative, she co-founded NEPA Creative, which is a creative collective committed to supporting local creatives, fostering creativity, and connecting opportunity provided through monthly meetups. Most recently, she wore a different “director” hat as the director and producer of her first short film created right here in NEPA, blackhole.

A native of Plains Twp. and a graduate of Coughlin High School, Holly earned a degree in business management from the University of Scranton and a master’s degree in higher education administration from the University of Akron. She now lives in Wilkes-Barre and dedicates her daily life to creating a positive ripple effect throughout our region and beyond. To this effect, Holly is one of the Avengers of Wilkes-Barre Connect, an initiative of the Greater Wilkes-Barre Chamber of Commerce. She also serves on the board of directors of Dress for Success Luzerne County and Wilkes-Barre POWER. She is also an active member of the Greater Wilkes-Barre Chamber Young Professionals Council and Women’s Network.

In 2019, Holly received the Influencer of the Year award at the Greater Wilkes-Barre Chamber Young Professional Awards. She is a graduate of the Leadership Wilkes-Barre 2018 Core Class and received recognition as a Top 20 under 40 by the Northeast Pennsylvania Business Journal in 2017.

A desire to help others and a belief in the value of human connection landed her a nomination on the Forbes list of 30 Under 30 in the media category for 2017. Also in her 20s, Holly founded Project Wednesday, a forum for people to share life stories, spent 3.5 years as a professional speaker, became a certified life coach before age 25, and is a TEDx alum.

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Marty Wolff – Co-Presenting with Bob Courtright
Executive/Business Coach, Business Builders Show Podcast

International Networking

Networking is not schmoozing. Networking is the process of sharing and engaging for the benefit of you and others. Whether you are an experienced professional, or just getting started, join workshop hosts Marty Wolff and Bob Courtright to discuss tips and strategies for creating networking opportunities that produce real, satisfying, results.

Marty Wolff is a serial entrepreneur, business coach, and business journalist. In addition to his coaching and consulting practice, Marty hosts a regional radio show, Business Leaders Radio and a nationally recognized podcast, the Business Builders Show. Marty’s skill in securing well-known guests for his shows are a direct result of his skills as a master networker. Marty is on the board of the Northeast PA Networkers.

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Bob Courtright – Co-Presenting with Marty Wolff
Courtright & Associates, Inc.

Robert J. Courtright is President of Courtright & Associates, Inc., a retained executive search consulting, business development & outplacement firm, located in Scranton, PA. Mr. Courtright founded the firm in 1989. He also offers business, Networking & Linkedin consulting services. He is Chairman of the Northeast PA Networkers.

It has become obvious to students who are graduating high school and/or college that a diploma is no longer a bridge to a successful life or career. The ability to understand and implement networking skills are vital for personal and professional success. This also pertains to individuals already in the workplace who want to do better where they are at now or to move on to a new opportunity. This workshop is designed to go beyond fundamental networking and will teach you how to not only connect with people but positively influence them.

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