Entrepreneurship Institute Conference

Breakout Sessions

Kelli Costa
Supply Chain Consultant
Compass Supply Chain Solutions

Is Supply Chain the Grinch that stole Christmas 2021?

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We have never heard more about Supply Chain than in the news today. Let’s discuss the current Supply Chain crisis and how it is impacting our daily lives and holiday season shopping.

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Mandy Pennington 
Director of Digital Marketing
Wilkes University

“Tell Me Like It Is.”: Building an Advisory Board to Help You Grow

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Let’s say you’re considering a big move, a chance to grow your business, or an invitation to join a project – how do you make those big decisions? Consulting an advisory board can help you navigate change and grow by getting diverse perspectives (and an honest look at the situation). In this session, we’ll explore how personal and professional advisory boards can supplement your strengths and experiences, how to build one of your own, and why having trusted voices can make a big difference in the outcome.

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Bill Leonard
President
Leonard Workforce Solutions

Resumes and Bios – From Rejected to Selected

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Your resume and biography are critical to landing your next job or speaking opportunity, or even your next client. Yet, often times, they underwhelm your intended audience and therefore hurt your chances of getting to YES. In this session, Bill Leonard will cover the fundamentals of an impactful resume and biography, discuss resume and bio landmines to avoid, and offer practical steps you can take to make your resume and bio stand out – and go from rejected to selected.

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Dan Kimbrough
CEO
Park MultiMedia 

So Podcasting Wasn’t Just a Phase!

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While it may seem like everyone has a podcast, there’s still room for yours. Podcasting gives you and your voice center stage, allowing you to engage with audiences far and wide. Sure, there’s plenty of technical and logistical hurdles, which we’ll cover. But more importantly, with the power of the mic and wide open audio landscape…what will you say to the world?

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Steve Blackburn
COO
LSEO

SEO: It’s Not All Spells and Magic

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Like Hogwarts, SEO is often misunderstood and confused with wizardry. SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. Having a strong understanding and foundation is the basis of any digital strategy to succeed online today. Beware, SEO is filled with many black hat shortcuts designed to get you short-term success, but ultimately resulting in your site being penalized. Sit back as Defense Against the Dark Arts professor, Steve Blackburn teaches you the basics on how to rank on search engines.

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Cindy Nolte
Professor, Writer, TEDx Speaker
Lackawanna College 

Unlocking the Code of Customer Discovery: Not Just a Skill Reserved for Illusionists, Magicians & Bitcoiners

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Customer discovery is a mystery that puzzles new and seasoned professionals alike, but it does not have to be. We will explore the phases of customer discovery, discuss who your ideal customer is, and how to turn 1-time customers into repeat customers. This workshop provides you with tips for lifelong success as an entrepreneur or any career you decide to pursue.

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