Entrepreneurship Institute Conference

Breakout Sessions

Kelli Costa
Supply Chain Consultant
Compass Supply Chain Solutions

Is Supply Chain the Grinch that stole Christmas 2021?

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We have never heard more about Supply Chain than in the news today. Let’s discuss the current Supply Chain crisis and how it is impacting our daily lives and holiday season shopping.

Kelli is a respected supply chain professional and has over 25 years of experience in the consumer-packaged goods industry and manufacturing. She has held leadership positions in Customer Supply Chain Management, Inventory Management, Forecasting and Production Planning for companies such as Kraft Foods, Sandvik Steel, and Henkel Consumer Group.

Kelli is currently a Supply Chain Consultant with Compass Supply Chain Solutions. She works directly with companies to improve their supply chain efficiencies, providing hands on experience and leadership.

Kelli is also an adjunct professor at Wilkes University in the Business Department teaching Introduction to Supply Chain Management. She has always had a passion for learning and development and has designed corporate experienced based learning programs focusing on Team Development, Leadership, Coaching, and Change Management.

She is a graduate of Misericordia University, where she received a Bachelor’s Degree in Business Management and a Master’s Degree in Organizational Management. She lives in Mountain Top and spends her free time on her Peloton bike listening to music and keeping her cats in line.

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Mandy Pennington 
Director of Digital Marketing
Wilkes University

“Tell Me Like It Is.”: Building an Advisory Board to Help You Grow

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Let’s say you’re considering a big move, a chance to grow your business, or an invitation to join a project – how do you make those big decisions? Consulting an advisory board can help you navigate change and grow by getting diverse perspectives (and an honest look at the situation). In this session, we’ll explore how personal and professional advisory boards can supplement your strengths and experiences, how to build one of your own, and why having trusted voices can make a big difference in the outcome.

Mandy Pennington is a writer, marketer, and teacher with a passion for storytelling and 10+ years of experience helping others succeed in the digital space. She is the Director of Digital Strategy at Wilkes University and an adjunct instructor at Marywood University in the Multimedia Communications Department. She co-founded NEPA BlogCon, Northeastern Pennsylvania’s first blogging and social media conference, and Squirrel Girls Tech Camp, a STEM initiative for girls in grades 4-6. Mandy enjoys performing in local theatre and lives in Scranton with her husband, Brent, and two mischievous cats.

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Bill Leonard
President
Leonard Workforce Solutions

Resumes and Bios – From Rejected to Selected

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Your resume and biography are critical to landing your next job or speaking opportunity, or even your next client. Yet, often times, they underwhelm your intended audience and therefore hurt your chances of getting to YES. In this session, Bill Leonard will cover the fundamentals of an impactful resume and biography, discuss resume and bio landmines to avoid, and offer practical steps you can take to make your resume and bio stand out – and go from rejected to selected.

Bill Leonard is the President of Leonard Workforce Solutions, a company that specializes in recruiting candidates for businesses AND providing career development services for job seekers, including job search strategy, career coaching, LinkedIn consulting, and resume writing.

A sought-after career, labor market, and workforce development expert, Bill has appeared on the national SiriusXM radio show “Dr. Dawn on Careers” (channel 132), WVIA-TV’s Keystone Edition Business, tecBRIDGE radio, and WNEP TV, to discuss topics ranging from recruiting to networking to job search strategies to the “Great Resignation.”

Prior to forming Leonard Workforce Solutions in 2020, Bill was a recruiter in the human services industry and also worked at PA CareerLink in Scranton where he and his project partner were recognized for their “innovative…multifaceted strategic marketing effort” to help re-employ long-term dislocated workers.

Bill is a board member of NEPA Networkers, a nonprofit that connects the talent of Northeast PA through a forum of online & in-person networking events with the purpose of fostering business & career growth.

Bill earned a bachelor’s degree in economics from Millersville University and a master’s degree in human resource management from Colorado State University-Global Campus.  He resides in Scranton, PA with his daughter.

Visit www.LeonardWorkforceSolutions.com to learn how Bill Leonard, AKA “The Employment Matchmaker”, can help you achieve your recruiting or career development goals.

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Dan Kimbrough
CEO
Park MultiMedia 

So Podcasting Wasn’t Just a Phase!

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While it may seem like everyone has a podcast, there’s still room for yours. Podcasting gives you and your voice center stage, allowing you to engage with audiences far and wide. Sure, there’s plenty of technical and logistical hurdles, which we’ll cover. But more importantly, with the power of the mic and wide open audio landscape…what will you say to the world?

Dan Kimbrough is a content creator who works with individuals and businesses to best tell their stories through media. Dan knows the power of content and storytelling in reaching an audience and branding a business. He has 20+ years of media experience and has worked with ESPN, as a documentary filmmaker, production manager, professor, podcast producer, photographer, editor, and more.

When not handling projects with Park, Dan also serve on various boards and councils, helping build up and make a better local community. Including the American Cancer Society NYPENN region, Big Brothers Big Sisters of Northeaster PA, The American Advertising Federation, and the Greater Wyoming Valley Chamber of Commerce.

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Steve Blackburn
COO
LSEO

SEO: It’s Not All Spells and Magic

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Like Hogwarts, SEO is often misunderstood and confused with wizardry. SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. Having a strong understanding and foundation is the basis of any digital strategy to succeed online today. Beware, SEO is filled with many black hat shortcuts designed to get you short-term success, but ultimately resulting in your site being penalized. Sit back as Defense Against the Dark Arts professor, Steve Blackburn teaches you the basics on how to rank on search engines.

Steve Blackburn is the Chief Operating Officer at LSEO, bringing with him years of digital marketing and client services experience developed across various sectors. Steve heads our daily operations. He believes that each team member has a direct responsibility to our customers to deliver the highest quality and provide the best service possible.

Incorporating continuous improvement initiatives, Steve strives to ensure LSEO’s growth in a competitive marketplace. He makes sure our highly skilled and experienced team gets state-of-the-art tools and training. This commitment to personal and professional development enables us to work on our customers’ most challenging items.

Steve joined LSEO in 2019, bringing with him many years of digital marketing and technical expertise developed across a variety of sectors. The attention to detail, excellent rapport-building skills, and the accountability he brings to each engagement is contagious.

Outside of work, you can often find him watching or attending his favorite sporting events, traveling the country to see his favorite band, or collecting beer from around the world.

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Cindy Nolte
Professor, Writer, TEDx Speaker
Lackawanna College 

Unlocking the Code of Customer Discovery: Not Just a Skill Reserved for Illusionists, Magicians & Bitcoiners

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Customer discovery is a mystery that puzzles new and seasoned professionals alike, but it does not have to be. We will explore the phases of customer discovery, discuss who your ideal customer is, and how to turn 1-time customers into repeat customers. This workshop provides you with tips for lifelong success as an entrepreneur or any career you decide to pursue.

Bio Coming Soon!

Cindy Nolte climbed the corporate ladder at a time when the glass ceiling was more like a protective shield- recognized as a top 10% performer among hundreds of men and women in the workforce. Unsettled and searching to positively impact others in a more significant way, she left Corporate America to work in a startup in online marketing where she spearheaded the growth of the first print magazine in the domaining industry to a profit of 250k in the first year.

Continuing to move forward, Cindy founded Fresh Look on Life and became the best-selling author of Finding Peace in an Out of Control. She combines 20 years of experience in Talent Management with nearly 30 years of studies in mindfulness to offer unique approaches to solving organizational and individual obstacles.

She was nominated as a finalist among NJ’s Leading Women Entrepreneurs by NJ Monthly Magazine, recognized by Sigma Delta Tau as 1 of the100 Most Empowering Women, and a TEDx Speaker. She is also an Adjunct Professor in the Business Department at Lackawanna College.

In her free time, she is a marathon runner and sprint triathalete. Cindy’s passion about fostering the growth of others stretches to the animals and people alike. She is a volunteer at SARA, an organization dedicated to offering Reiki to shelter animals, to make them more adoptable and a board member at Bon Secours Community Hospital.

LinkedIn: https://www.linkedin.com/in/cindy-nolte/
Website: https://freshlookonlife.com/

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