Entrepreneurship Institute Conference

Early Bird Session (Virtual Audience) 


Kathryn Bondi 
Digital Design Manager 
Posture Interactive

What is a Brand? (And why does it matter?)

.From retail packaging to digital content, branding is everywhere and has the largest impact on consumer decision-making. Join us as we go beyond logo design to explore the many elements that create truly memorable brand experiences. In this session, you will learn the importance of a strong brand and the recipe for gaining loyal customers, eager investors, and a more significant bottom line.

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Joey Zarcone
Marketing Director 
Posture Interactive 

From retail packaging to digital content, branding is everywhere and has the largest impact on consumer decision-making. Join us as we go beyond logo design to explore the many elements that create truly memorable brand experiences. In this session, you will learn the importance of a strong brand and the recipe for gaining loyal customers, eager investors, and a more significant bottom line.  

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Keynote Speaker

Dr. Stephanie Gresh  
Assistant Teaching Professor
Penn State University World Campus & Wilkes-Barre Campus

IDEA Hub Coordinator
Penn State Wilkes-Barre Campus

Opening Keynote Speaker
Emotional Intelligence and Entrepreneurship


Ask yourself what the most essential skill mastered by successful entrepreneurs is. Is your answer emotional intelligence? This is probably not even among the top five that come to mind when you answer this question. Emotional intelligence has been proven to be a practical, powerful, and necessary skill among the entrepreneurial eco-system, though its presence is not well known.

Emotions affect consumer purchasing behavior from social media influencers to local small businesses. Are you able to recognize emotions in yourself and respond to them effectively? Are you aware of the emotions of those you hope to earn as a consumer of your ideas? From handling criticism to inspiring after failure, to avoiding complacency and successfully pivoting, managing emotions as a skill is essential for all inspiring and successful entrepreneurs.

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