Entrepreneurship Institute Conference

Panel Participants

What’s It REALLY Take to Raise Money For Your Business?

Jocelyn Sterenchock
Director of Economic Development


Jocelyn Sterenchock is a young professional residing in the Greater Hazleton area of Northeastern Pennsylvania. Originally from the Metro Atlanta area, Jocelyn moved to Pennsylvania in 2004 and is a graduate of Hazleton Area High School. She earned an Associate Degree in Business & Hospitality from the McCann School of Business & Technology in 2011 and a Bachelor Degree in Business with a minor in Marketing from Central Penn College in 2019. Her resume consists of marketing positions in numerous sectors from roadway infrastructure to optometry. Jocelyn was also the executive director of local grass roots young professional’s organization, Hazleton POWER! for four years.

Currently, Jocelyn holds the position of Director of Economic Development for CAN DO, Inc. She is responsible for forwarding entrepreneurship by way of the CAN BE Innovation Center, as well as initiating workforce and marketing initiatives that align with the organizations mission and strategic plan. She also develops and manages support programs for entrepreneurs and provides leadership for the overall promotion of entrepreneurship in Greater Hazleton primarily through THInC (the Hazleton Innovation Collaborative).

Jocelyn has a passion for volunteering and civic involvement and currently sits on multiple boards and advisory committees within her community, including the Downtown Hazleton Alliance for Progress, The Greater Hazleton Chamber of Commerce, the Northeastern Pennsylvania Chapter of SCORE, Partners in Education, SHINE, The Luzerne County Community College Hazleton Campus Advisory Board, Big Brothers Big Sister of NEPA, and the Greater Hazleton COVID-19 Taskforce – specifically within the Recovery & Resilience division.  Outside of her community based activities and responsibilities, Jocelyn enjoys spending whatever down time she can find with her wife, Megan, and their rescue dogs, Mac & Dee, hiking, biking, and finding new small town adventures.

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Chris Grover
GNG Capital


Chris comes to Northeastern Pennsylvania with a background in venture investing and corporate strategy. He previously led Altria Ventures, a $100m venture fund focused primarily on Seed and Series A funding rounds. With an investment focus predominantly in identity management, manufacturing and consumer products, Chris led partnership efforts with entrepreneurs in both the US and Israel. He is excited to give a glimpse into the world of venture investing and debunk a few myths along the way.

Now living full-time in Wilkes-Barre, Chris launched GNG Capital, a search-fund dedicated to investment opportunities in traditional business sectors located in the NEPA region. Outside of work, his wife Alex and German Shepard puppy, Juice, enjoy long hikes through various trails in the area.

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Sara Crolick
Co-Founder & COO
studio BE


Sara Crolick is a publication and management specialist who has dedicated her last eight years to the tech startup sector. She attended Wilkes University, where she graduated magna cum laude, earning a B.A. in English. Graduating as a mother in her late twenties, Sara credits the non-traditional timing of her studies as pivotal in establishing her dedication to excellence, her professional voice, and her deeply-ingrained humanitarian views.

Upon graduating, Sara dove right into online publishing, writing for outlets including elephant journal, Thought Catalog, and Huffington Post. Her editing career was launched after being accepted into an internship program with elephantjournal.com, where she learned the landscape of this fast-paced field. She strengthened her writing and editing skills, managed and grew elephant’s social media presence, and established life-long relationships with a network of incredible writers and editors. When Sara’s time with elephant came to a close, she was introduced to Amy Baglan, founder and CEO of MeetMindful (now Fabriq), who offered her a managing editor role at her tech startup. Sara used her passion for grammar and language to build a content catalog of over 1,500 articles in her time with the company. Being MeetMindful’s first official hire, she gleaned invaluable experience working with the tech sector, startups, design and engineering infrastructures, SEO, team culture, operations, and employee management.

It was her time with MeetMindful that paved the way for her serendipitous next steps at studio BE. Here she cultivated a deep friendship and business partnership with Jennifer Ciarimboli, who hooked her from the first conversation with the promise they’d help change things in big ways for the better. Sara’s work at studio BE as a co-founder and COO has been a humbling highlight in a career that’s taken some surprising twists and turns; and she feels honored to have the privilege to help her team, the business, and BE’s clients achieve their highest potential—step-by-step, making good on Jenn’s promise to reduce suffering in this beautiful world.

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Drew Kearney
Co-founder & CEO
Signallamp Health


Drew has developed a unique perspective on where complex policy and business issues merge in public funded healthcare. Prior to Co-Founding Signallamp, Drew established his market presence by providing in-depth policy and business analysis and working with clients to assess, develop, and implement strategies that proactively respond to a rapidly changing healthcare landscape. He has significant expertise identifying reimbursement trends, regulatory and legislative risks, federal and state-level policy developments, and shifts in industry outlook. Drew’s primary focus is population health, payment reform, and HIT. Drew lives in PA with his wife Colleen, and three young children.

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